What is the Wix CMS (Content Management System) At its most basic, the CMS (Content Management System) is a central location to store and manage all of your site content. At its most complex, the CMS is: The key to creating dynamic pages, so you can use one layout to display lots of different content. A secure way to allow others to collaborate on content separate from your Editor. The tool that allows you to capture content and information from site visitors. The CMS lets you manage content in one central place, and then display it on many pages. You can display your content in elements such as repeaters, with the same design and a variety of content. This approach is ideal for listings, portfolios, recipes, services, and more. With the CMS, you minimize the amount of effort to build and manage your site. At the same time, you maintain your SEO standards. As a result, you keep visibility in search engines such as Google, no matter how much content you have. Adaptive Marketing Group builds into every website the Wix CMS design tool. Contact us for more information on how we can design your website as well.