ADAPTIVE MARKETING GROUP
E-Mail Automation - Wix
Email automation is a powerful tool that streamlines your work process to reach customers systematically. The software sends customizable messages (or other types of content, newsletter examples as one) triggered by specific actions or events that occur on your site. Ultimately, when visitors follow particular behaviors, you can send a ready response to improve their experience with your brand. The goal? Email automation helps move your visitors down the marketing funnel efficiently.
Key benefits of email automation
Perfect timing: Automating much of your communication allows you to send the right messages at the right time. You might not be at your computer right when that high-potential customer fills a form or completes a course, but your email automation tool has you covered and knows exactly what to do and when.
More sales, traffic and customer retention: Without a doubt, email automation increases sales. More specifically, a cart abandonment email can give a sales uplift of 6.6% and a conversion rate of 10.19%. Drip campaigns built for customer retention can increase company revenue by 13%. Moreover, email automation is an ideal way to drive traffic by 2.7 times.
The power of personalization: Not only are you adding a lot of value by being helpful and specific to the user’s action, but you’re letting the reader see the message is meant for them. Engagement with personalized emails is much greater than generic email marketing as they deliver six times higher transactional rates.
Saved resources: When automated technology does that manual work for you, you have more time to focus on other parts of growing your business. Instead of sorting through thousands of emails, an automation tool like those provided by Wix becomes your personal assistant.