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E-Mail Automation - Wix

Wix Ascend: Wix's suite of marketing and automation tools, including email marketing. Email Sequences: Automated series of emails sent to subscribers based on predefined triggers or schedules. Marketing Automation: Streamlining marketing processes using automated workflows and actions. Triggered Emails: Emails sent automatically in response to user interactions or specific events. Subscriber Segmentation: Dividing your email list into segments based on criteria like behavior or demographics. Drip Campaigns: Scheduled series of emails sent over time to nurture leads or engage subscribers. Personalization Tokens: Dynamic content elements that personalize emails with subscriber data. Abandoned Cart Recovery: Automated emails sent to users who leave items in their online shopping carts. Welcome Series: Automated emails welcoming new subscribers or customers and introducing your brand. A/B Testing: Experimenting with different email variations to optimize campaign performance. Email Analytics: Tracking and analyzing email metrics like open rates, click-through rates, and conversions. Autoresponders: Automated email responses triggered by specific user actions or inquiries. Lead Scoring: Assigning scores to leads based on their engagement and behavior to prioritize follow-up. Conversion Tracking: Monitoring user actions and conversions resulting from email campaigns. Engagement Metrics: Data on how subscribers interact with your emails, such as opens, clicks, and social shares. Unsubscribe Management: Handling and tracking subscriber opt-outs in compliance with regulations. Workflow Automation: Creating custom workflows to automate various marketing tasks and processes. Event-Based Triggers: Automation based on specific user interactions or events, such as sign-ups or purchases. Custom Automations: Building unique automation sequences tailored to your business needs. Multi-Channel Marketing: Coordinating email automation with other marketing channels like social media and SMS.

Email automation is a powerful tool that streamlines your work process to reach customers systematically. The software sends customizable messages (or other types of content, newsletter examples as one) triggered by specific actions or events that occur on your site. Ultimately, when visitors follow particular behaviors, you can send a ready response to improve their experience with your brand. The goal? Email automation helps move your visitors down the marketing funnel efficiently.

Key benefits of email automation

  • Perfect timing: Automating much of your communication allows you to send the right messages at the right time. You might not be at your computer right when that high-potential customer fills a form or completes a course, but your email automation tool has you covered and knows exactly what to do and when.

  • More sales, traffic and customer retention: Without a doubt, email automation increases sales. More specifically, a cart abandonment email can give a sales uplift of 6.6% and a conversion rate of 10.19%. Drip campaigns built for customer retention can increase company revenue by 13%. Moreover, email automation is an ideal way to drive traffic by 2.7 times.

  • The power of personalization: Not only are you adding a lot of value by being helpful and specific to the user’s action, but you’re letting the reader see the message is meant for them. Engagement with personalized emails is much greater than generic email marketing as they deliver six times higher transactional rates.

  • Saved resources: When automated technology does that manual work for you, you have more time to focus on other parts of growing your business. Instead of sorting through thousands of emails, an automation tool like those provided by Wix becomes your personal assistant.

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